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By: Harry Lee
Cupcake manufacturers and bakery owners are one of the few businesses offering high-class packaging to customers. The beautiful packaging complements the yummy treats, and if you design packaging that’s tactile and evokes customers’ emotions, you will see a huge increase in the sales – ultimately, the profits!
Give A Unique Identity To Cupcake Gift Boxes
Unique products and packaging always garner customers’ attention. Be it any food products or dessert items; you must ensure that the presentation is on point. Packaging plays an important role in branding, and it is wise to create unique cupcake boxes if you want to lure the passerby toward the product.
If you think your cupcake gift boxes lack the flair, then it is high time you rethink the box’s design and rebrand the packaging.
7 Ways To Give Your Cupcake Gift Boxes A Versatile Look
Here are some tips to help you source packaging that vows the customers. By following these tips, you will surely see a bump in your sales:
Add Ribbons and Embellishments
No matter the material you choose for making the mini cupcake gift boxes, you need to ensure that your design game is strong to attract more customers. Kraft is one of the best materials for cupcake boxes as it is easy to recycle and carry.
You can adorn the packaging with the help of ribbons and embellishments. Most bakery suppliers use ribbons to allure the customers. These embellishments do not cost much but have a lasting effect on the customers’ mind.
Create Packaging Tailored According To The Product Size
To save big on the cupcake production, you need to ensure that the boxes are tailored per the cupcake sizes. Many bakeries create large boxes for cupcakes, which wastes a lot of material and affects the overall packaging’s price.
Cupcake quantity should also be kept in mind when designing the packaging. If you are selling a set of three cupcakes, it is best to create packaging that easily fits three cupcakes. A large box containing a small amount of product will give an impression that the company is ripping them off.
Have A Transparent Display For The Cupcake Boxes
A window on the cupcake gift boxes in the UK will allow the customers to view the products without tampering with the packaging. The mirrored and transparent surface in the packaging will also give the packaging a refined finish. These elements will help attract customers to the brand.
It would help if you designed beautiful cupcake gift boxes that can be used multiple times. This will help you give something extra to the customers. This will ensure customer retention, and they will choose your products over others!
Make Boxes Eco-Friendly
Creating eco-friendly packaging is a new trend on the rise in the market. If you are after creating versatile and unique packaging that stands out from the rest, you need to make sure that you invest in eco-friendly packaging.
There are different packaging materials that are considered eco-friendly. Common examples are Kraft and corrugated packaging. These boxes are made from sustainable materials. Creating packaging from these materials will help to give a positive image to your company.
Custom Cupcake Boxes with Logo
A classy cupcake box goes a long way. They become a talking point among the customers and help increase your clientele. A cupcake box should have the company logo and other branding details. Rich design is something that gives the packaging a versatile look. Invest in the packaging that allows you to spread your message effectively.
Cupcake Boxes with Custom Artwork
Custom printed boxes will help you have a competitive edge over the competitors. It is wise to add the custom artwork on the packaging as this will help your boxes stand out from the rest. Custom artwork will be embedded in the customer’s mind, and they will remember your brand. If the cupcake gift boxes are designed attractively, you will see a bump in the sales, and more orders will come your way. On the contrary, selling the tasty cupcakes in poorly designed packaging will leave a negative mark on the customers.
Cupcake Inserts and Magnets
Designing cupcake boxes is an art. With the help of cupcake inserts and magnets, you can give a fresh look to the traditional fantastic cupcake boxes. The inserts can help hold the cupcakes in their place and will also help with the presentation. The inserts can be customised to meet your business’s specific needs.
Understand Your Customer Base
You need to pay attention to what you are customers are after. Researching their needs and requirements will help you create packaging that entices them. Entrepreneurs, who are creating a new product focus on the packaging’s little details. If the customer’s needs are ignored when designing the packaging, this can hurt the company’s sales in the long run.
Packaging influences the customer’s decisions in various ways, and it is best if you recognise the customer’s buying pattern. You must ask yourself how the packaging will improve the customer’s purchase. Good packaging can help communicate the right branding message.
Four ways to increase your customer base with packaging
People mostly underestimate the role of packaging in product selling. Well-designed cupcake gift boxes will not only spread a positive message about the brand but also help you increase your sales. Here are the top 4 ways by which packaging can increase your customer base:
- Design Packaging That Evokes Customer Emotions
- Brand Your Packaging In The Right Fashion
- Use Enticing Colours
- Choose Add-Ons That Provide Value To The Customers
How Packaging Helps With Brand Differentiation
When customers search for the packaging on the web, they are presented with millions of results. If you want your products to stand out from the rest, you need to make sure that you design the packaging that provides value to the customers and leaves a lasting impression on customers.
According to a survey, a third of the customers make the purchasing decision by looking at the product packaging. The packaging must stand out from the others to catch the customer’s eyes. A product with stellar packaging is more likely to outsell the competitors.
To increase the packaging’s visual appeal, you need to add vibrant graphics. This will help boost the visibility and help you share the brand message uniquely and alluringly. Interactive packaging makes waves and allows the packaging to engage with the potential buyer. You need to ensure that you do not tweak the primary design elements of the packaging.
Tweak Customer’s Purchasing Habits With Packaging
The packaging’s color influence the consumer’s buying decision. The brain reacts to different colours in different ways, and companies take advantage of colour psychology and design cupcake gift boxes that enhance the customer experience. Here are some common colours used in packaging and their effects on the customers:
White is one of the most common colours used in product packaging. It suggests that the product inside is pure, safe, and simple.
Blue: Blue conveys different messages to the customers. A navy blue colour shows trust and class.
Yellow: Yellow gives the vibe of a trustworthy product
Black: Black is often considered a classy colour. Black boxes give the vibe of a premium product
Companies often research the target audience. Studying the target audience and what they look for in the boxes when making a purchase goes a long way. It can boost sales and profits and can also help in customer retention.
Final Words
When you want to buy affordable cupcake gift boxes for the wholesale and retail market, turn to the experts at Packaging Bee. We deal in all kinds of food packaging and design flawless packaging that attracts customers. Our design specialists can help you design cupcake gift boxes with ease.
Allure your customers and loved ones by sending them the yummy cupcakes in our personalised packaging. We believe in transparency and commitment. You will get the packaging in the least turnaround time. All of this sounds too good to be true? Call today to explore our product packaging services and place an order for outstanding cupcake gift boxes.
