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By: Harry Lee
Custom Ice cream cone sleeves are one of those things that might look inconsequential yet hold immense potential to pull customers from afar.
However, you need to have a clear vision of what you want your sleeves to achieve to unlock that potential.
Imagine searching google for “ice cream cone sleeve UK” and finding several stunning results. Which one would you follow? Which idea appeals most to you?
Look carefully at the various designs and what makes them stand out. Is it the colour of the custom sleeves? Does it have embossed logos or highlighted lettering?
Remember, designing ice cream cone paper sleeves is all about branding your business. It is about making customers remember you and keep coming back for more.
If you take a bunch of random designs to a printer, chances are they will simply print as per the design specifications. In other words, unless YOU have a clear idea of what YOU want, it is unlikely that you will get the results that YOU desire.
In this article, let’s explore 9 tips for designing great ice cream cone paper sleeves from the idea generation stage to practical application. Let’s start with a simple design brief:
“Design attractive Ice Cream Cones Paper Sleeves that will appeal to people in our region.”
Draw Inspiration From The Real World
This is one of the most critical steps for designing excellent ice cream cone paper sleeves.
The reason is simple… people are drawn to things they find familiar, right?
When you draw inspiration from real-life ice cream stands or things related to your customers’ lives, you are creating an emotional connection with them. And they will naturally want to know more about your business and support you.
Pro Tip: When drawing inspiration, it can help to look at things from different perspectives. For example, what would an ice cream stand look like in Paris (France) instead of Los Angeles (US)?
Review Quality Templates
The Internet is an excellent source of inspiration for designing ice cream cone paper sleeves.
However, there is such a thing as over-inspiration! There’s nothing worse than spending precious time working on an idea that has already been done.
That’s why it is helpful to review quality templates before you begin designing your own custom ice cream paper sleeves. Templates are the best way to avoid over-inspiration and getting caught up in aesthetic trends that don’t resonate with your goals or audience.
As you review high-quality ice cream cone sleeve designs, keep an eye on what grabs your attention. Is it the logo? The images used?
For example, use the “Find Similar” button on Google images to look for pictures similar to ones you like. Or follow specific brands online and see how they are using their branding across different promotional materials.
Pro Tip: When gathering various design elements from different sources, ensure that you review original content and not low-resolution screenshots that don’t give you the complete picture of what’s possible.
Stay Relevant At All Costs
If possible, avoid generic design elements like clip art and generic images.
These designs come across as uninspiring and tend to communicate things like “we couldn’t be bothered” or “we didn’t really care”.
If you want to set your ice cream cone sleeve business apart from competitors, try using original custom images that express your brand’s personality. If you’re still not convinced, let’s do a quick experiment.
Imagine walking into an ice cream shop and seeing two versions of the same image on their sleeves: one is a stock photo, and the other is custom-made. Which one would stand out more to you? Which would make you more likely to buy?
Pro Tip: Don’t overdo it with images, though! A single picture should work well with your logo, contact information and other essential page elements.
Be Consistent With Your Branding
Once you have a clear idea of how YOU want customers to see your business, stick to that vision across all promotional materials.
For example, if you decide to use a specific logo placement, font and colour scheme, make sure that it’s consistent across your website, social media channels, brochures and business cards.
Sticking with your branding will help maintain a unified look and feel. It tells people that you’re serious about what you do and are willing to take the time to get things right.
Pro Tip: When designing custom ice cream cone sleeves, try to avoid under-designed or minimalist templates that can make your business seem generic and uninspired.
Get Started Now!
The best time to design your ice cream cone sleeves is now… not tomorrow, next week or even next month. The reason? You’ll be able to iterate on your designs as you go.
Remember, it’s better to start designing than never starting at all! The more you do it, the better you’ll get.
Pro Tip: If you want to save time and money before getting started, check out our ready-made custom ice cream sleeve samples. We’ve done all the research for you and included a variety of templates that can be customised to meet your branding needs.
Use Personal And Professional Examples To Get Inspired
Every great designer has a unique story. Yours is no different.
Even if you’ve never designed it before, look into your own life for inspiration. What kinds of images or concepts can you use to evoke positive feelings in others? How would you describe the things that inspire you most?
Consider using a combination of professional and personal branding to set your business apart from others.
Pro Tip: If you can, get a designer or friend to give you some feedback on the designs you create before getting them printed. Make sure that they are functional but also reflect your brand personality.
Colours Matter More Than You Think
Colour is such an important factor when creating custom ice cream cone sleeves. It’s even more critical than font choice and logo design.
What colours do you like? Which ones would work well with your brand or product? What emotions do they evoke in YOU? Also, think about the colour of your existing branding, as this can influence how your customers perceive your business.
Pro Tip: There’s no way to go wrong with basic ice cream cone sleeve colours like white and blue, as they can fit most branding. Neutral shades such as these are timeless and versatile, so they’ll always work well for you if you’re just starting.
Start Small And Build From There
If you’re completely overwhelmed by the idea of designing an entire brand, don’t worry! There are ways to test the waters without diving head-first.
Your first ice cream cone sleeves can just be about promoting your business via social media or word-of-mouth. You can even start offering free samples that come with a branded sleeve.
Pro Tip: If you’re unsure if someone will like your ice cream cone sleeve design, give it to them for free. The worst that can happen is you’ll be out a bit of time and money!
Know When To Outsource
In the end, you’ll probably need to hire a professional designer or custom packaging manufacturing company that offers in-house designers to help create your custom ice cream cone sleeves.
That way, you avoid the time and hassle of finding a printer that can handle your order without any issues. You will also create as many changes as necessary to get the perfect design for your business.
Pro Tip: Contact our customer care representatives today if you want to learn more about designing ice cream cone sleeve packaging.
Conclusion
Designing custom ice cream cone sleeves for the UK market is an exciting challenge. But with the proper guidance and materials, it can be even more rewarding than you thought possible.
Packaging Bee can help you design and manufacture some of the best ice cream cone paper sleeves in the market. Our experts are waiting to hear from you!
