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By: Harry Lee
Product packaging design is vital because that looks well sells well!
Product Packaging Design is the design of the exterior of the product. To get success in the diverse market of UK, product packaging should be done carefully. The sole reason behind this is that looks good smells good. Packaging is the prime element of product selling. It must be attractive and efficient together. We have listed the significant aspects to ace this crucial element of product success in the market.
- Make a product Info Triangle
- Read the product packaging layers
- Choose the Right Packaging Type
- Printing Alignments
- Informational Structures Designs
- Evaluate Packaging Design
- Get Feedback on product packaging
Product Info-Triangle
When the product packaging design companies start, they must have the info triangle consisting of the three most essential and crucial information points to consider. These are obviously in the knowledge of a seller. The seller must share the information with the packaging company to get the best packaging for their product.
- What is the product?
- Who is the final customer?
- How do people buy this product in the UK market?
Before designing the product packaging, an essential point to know is the product type. What are the details of the product? For instance, what is the nature of the product? And what are the dimensions of the product under consideration? Another point is the materials of the product is to know in detail, design and prepare the product packaging likewise, and provide the required level of safety and strength.
Next, who are the final customers and buyers? The packaging of the product should be appealing to its buyers. This information for designing a product package is also the core element of the product. That would be helpful in this step lastly, how this product is available in the market already.
Read the product packaging layers.
Packaging providing companies know that there are usually three layers of packaging in the product packaging, including. These packaging layers are known as the primary packaging (Product packaging), secondary packaging (inner packaging), tertiary packaging linage (outer packaging). The seller must get in talks with his product packaging company to know which level of packaging he requires, what options are available, and the costs. The packaging should be budget-oriented and likewise.
Choose the Right Packaging Type for Product
Choosing the right packaging type is crucial for the perfect product packaging design. If the product under consideration is fragile, it is essential to pack it away in more durable, sustainable and attractive materials.
Printing Alignments are Vital
The next step to ensure the product packaging is maxing is to align the printing requirements on all levels. The Logo with Lines, Fonts, Colour Options, and Printing files alignment are critical to put together. The PMS or CMYK values are best for printing options. The optimal use of fonts alongside the suiting size and options like kerning and weightage is also vital to achieving the goal.
Informational Structures Designs
How this will be attractive to your specific product, you’ll want to make sure you have it all sorted out before you start to design. Note that depending on your industry, there may be some things you’re required to put on your packaging for legal reasons.
You may need:
- Written copy
A written copy of the content can include anything from the name of your product to a description to words enticing someone to purchase.
- Imagery
Want to put photos on your packaging? You’ll need to have those ready to go before starting the design process.
- Required marks
Depending on your product or industry, you may be required to include a barcode, nutrition information if the product is related to the food industry, association marks, disclaimers etc.
- Know what temporary content you need
Approximately perishable products, like foods or cosmetics, have added information to be printed on different batches of products (expiration dates or batch numbers). You perhaps don’t want to print this directly onto your product packaging as it will be changing regularly, but you’ll want to make sure you save space for a sticker or stamp to get fixed at a later date with that information. Ask packaging providing companies if you have any slightest confusion to sort out.
Evaluate Packaging Design
When you have information about the product, clientage, budget, evaluate your packaging with the product and honestly see how much it represents with the idea of the product. The product packaging aligns with the product nature or physical appurtenance.
Get Feedback on product packaging.
Once you have finalized the product packaging design, ask for Feedback from 2-3 knowledgeable resources and get an honest opinion about the product design. Get in discussions and alter it if any good idea strikes the conversation.
Product Packaging Businesses
When you have finalized your product packaging design, approach your packaging providers to print as per your requirements. If you have no plan, there is no problem with that; the packaging providers are there to help you, you can get into talks with the ones in your locality and budget. They can give you options as per your product and market requirements.
Packaging Bee also provides practical and innovative options and solutions for your custom product packaging needs. If you are not sure about anything or need an opinion, feel free to give us a call.
Product packaging is the prime element in the success of any product. Especially if we talk about the well-diverse markets like the UK product markets, a product must have a complete and attractive design. Full product design includes everything, from product information to the materials, the branding options, colour schemes, font alignments, and the legal and social printing requirements content.
Because this whole thing is nerve breaking, you can approach us to do this job for you. We are experts and have a comprehensive knowledge of the market in which possibly, you are new. So, to avoid any risk of failure, you can get professional help.
