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By: Harry Lee
In this post, we’re going to talk in detail about the various benefits of custom printed pillow boxes. However, before that, let’s discuss what exactly are custom printed pillow boxes.
What Are Custom Printed Pillow Boxes?
Pillow boxes are a popular packaging choice for a wide range of products. But, first, the name itself gives a hint about what these custom-printed pillow boxes look like. They’re small, rectangular-shaped boxes that come together with a flap on one side and can be sealed using adhesive or staples.
These custom printed pillows boxes were initially made for the packaging of small, soft products like candies, chocolates and jewellery. However, they’ve become popular for packaging a wide range of items today. So whether you’re selling stationary or home decor items, custom printed pillow boxes will help add an appealing presentation to your product.
Benefits Of Custom Printed Pillow Boxes
These benefits range from extensive marketing opportunities to product protection, from elevating the customer experience to conveying the relevant information. All set? Let’s get started!
The Marketing Edge
Whether you’re selling your product at the local farmer’s market or you’ve made it to the department stores, custom printed pillow boxes can take your brand awareness to a whole new level. For instance, if you offer health products like chocolates and nuts, pillows are an excellent way to strengthen your brand image.
If you’re fresh out of college and are selling handmade accessories, pillows make for an attention-grabbing stand at high traffic areas like malls or flea markets.
Enhanced Product Protection
As you’ve probably noticed, most of the boxed products in pillows bear a unique shape that is hard to find in box sizes at stores. By creating custom printed pillow boxes, you’re taking your product’s uniqueness to the next level.
For instance, if you sell artisan chocolate bars, using pillow boxes for packaging purposes will make them stand out and appear more appealing.
Plenty Of Usability Options
Apart from beautifying your brand, custom printed pillow boxes can be used as highly protective packaging, which is especially helpful if you’re selling or sending fragile products.
For instance, jewellery sellers often choose pillows for packaging because such boxes provide ample cushioning and product protection during transit (and look much more polished than bubble wrap, too).
The Customer Experience
Custom printed pillow boxes also add to the customer experience because they’re easy to open and provide much better viewing angles when compared to corrugated design.
When your customers buy a product from you, they do so because of its beauty, utility and uniqueness. Getting custom pillows for your product just takes it to the next level.
The Information Conveyance
For most of us, the packaging is nothing more than a tool that helps in product protection and delivery. However, there’s one aspect that some brands often overlook – the conveyance of key information.
While you can use pamphlets or flyers for this purpose, they’re often not very convenient, especially if you’re selling the product on the go. On the other hand, custom printed pillow boxes can act as perfect (and cost-effective) mediums for conveying details like usage instructions or expiration dates.
They Help Your Brand To Stand Out
Perhaps the most important reason for using custom printed pillow boxes is that they help your product stand out in the crowd. Pillows are attractive, attention-grabbing and convey style like none other – all of which help you get better visibility!
Furthermore, these boxes are also great for packaging purposes because they look polished, provide ample cushioning and are strong enough to protect the product during transit.
They Can Be Made In Custom Shapes & Sizes
When it comes to custom personalised pillow boxes, the sky’s the limit! Depending on your product category, you can get them made in almost any shape or size. From square pillows for jewellery and electronics to round ones for cosmetics and food items, there are options available for all types of products.
They Can Be Customised To Further Enhance Their Appeal
Apart from shapes and sizes, you can also tweak the designs on your custom printed pillow boxes to make them look more appealing. So whether you want to use striking colours or put together a unique design with intricate detailing – options are available for all kinds of brands.
You Can Promote Discounts & Offers Using Them
If you’re looking for a quick and easy way to promote special offers or discounts, then custom printed pillow boxes are just what the doctor ordered. For instance, if you want to announce an upcoming sale – all you have to do is use your pillows as point-of-purchase displays, which further beautify your brand!
In fact, if you’re using custom pillows for promoting special offers and discounts, it’s best to provide a QR code on them which can serve as a link to all your promotional content.
They’re Cost-Effective In The Long Run
Other than being cost-effective in the short run, custom printed pillow boxes are also great from a long term perspective. This is because they offer an excellent return on investment and can be used for a number of things like storage or shipment – all of which can help you save costs in the long run!
They Can Be Used As Gift Boxes
Did you know that custom printed pillow boxes are also great for gifting? You can get them customised with your brand name or logo on the top, put together a unique design on the front and use them as pillow gift boxes.
In Conclusion
So, if you’re looking to enhance your brand visibility, convey important information, provide product protection and make your products look better than ever – custom pillow boxes are the way to go!
Are you a brand looking for reliable pillow boxes in the UK? If yes, then contact Packaging Bee today and put all your packaging-related worries to rest.
