Customising Your Rigid Boxes Packaging & Why It Makes Sense

Many brands rely on rigid boxes packaging for their premium products. Why? Because the rigid boxes offer a luxurious feel. However, over the years, there’s been a paradigm shift. 

The brands no longer use conventional rigid boxes. Rather, they are investing in custom rigid boxes. But, let’s be honest, who would want to package their high-quality products in bland and boring rigid boxes? Exactly, no one!

Benefits Of Custom Rigid Boxes

There are many benefits that can be enjoyed when you employ the use of rigid boxes packaging. Some of them are outlined below:

Custom Rigid Boxes Improve Customer Experience

Custom boxes are built to improve customer experience. As a result, this results in increased market share and potential revenue generation.

You can’t go wrong with custom boxes. When you invest in custom rigid boxes, you demonstrate a level of commitment to your customers. In the process, this will give rise to the possibility of gaining loyal customers.

Protection & Improved Perceived Value

By investing in high-quality custom rigid boxes packaging, your product will have the edge over the competition in the market. This is because custom boxes offer an added level of protection when compared to standard cardboard boxes or envelopes. 

Furthermore, they enhance the perceived value of your product. This is because they are designed to provide an air of sophistication and class. This is the reason why premium products are often packaged in custom rigid boxes.

A Custom Rigid Box Can Be Used As A Marketing Tool

Most people view custom boxes as a form of advertising. You can utilise your custom packaging box as a marketing tool. There are countless ways to increase exposure. Some of them include:

• Printing your logo and other contact information on the box
• Including a brochure or catalogue in the package for added value 
• Utilising it as a premium gift during product launches, etc.

When you invest in custom rigid boxes, you will be able to attract new customers and boost overall revenues. 

Custom Rigid Boxes Boost Brand Awareness

With today’s highly competitive market dynamics, it is vital for brands to make their presence felt. They need to stand out from the crowd and captivate their target audience.

This is where custom rigid boxes come into play. The right choice of the box design, colour, material and finish can help you achieve your brand objectives. This provides added value because people tend to remember first impressions more than anything else. 

Custom Rigid Boxes Offer Creative Freedom

You’ll have complete freedom when it comes to designing your custom box. For instance, if you are looking for a unique way to promote your product, you will have the green light to exercise your creativity. However, the sky is the limit when you invest in custom rigid boxes.

Custom Shapes And Sizes Are A Possibility

You can opt for different shapes and sizes when you buy custom boxes. You can even go for custom die cut boxes if the need arises. This is one of the main reasons why more brands are investing in premium packaging in order to improve their overall market share.

Customisation Options For Rigid Boxes Packaging

Your custom rigid boxes can be made in any shape and size. However, that’s not all. You can also enjoy the following customisations:

• Add-Ons That Hook Your Customers’ Attention
• Finishing Coats That Wow Your Customers

Add-Ons That Hook Your Customers’ Attention

Custom rigid boxes are designed to make a lasting impression. However, you need to understand that they are far more than mere packaging solutions. You can enhance your rigid boxes packaging by including the following add-ons:

• Hot Stamping
• Spot UV
• Window Patching
• Embossing & Debossing

Hot Stamping

Hot stamping is one of the easiest ways to add a touch of elegance to your custom rigid boxes. You can choose from colours such as gold, silver and black. In addition, you have the option to imprint a design or text on your box. 

Spot UV

Spot UV is another effective form of customisation for your custom rigid boxes. It is similar to hot-stamping in that it offers added value by allowing you to highlight specific areas on the custom box’s surface. 

Window Patching

The rigid boxes we see in supermarkets and other retail outlets come with a cut out which reveals the product inside. You can improve upon this by adding colour, texture and variety through window patching.  

Embossing & Debossing

This technique adds depth to the rigid boxes packaging. It involves raising or lowering the surface of a material through special tools to give it a three-dimensional look.

Finishing Coats That Wow Your Customers

Keep in mind that custom rigid boxes are no longer plain boxes. They can come in a variety of finishes to enhance their marketability. Some of the most popular options include:

• Matte Finish
• Soft-Touch Finish
• Gloss Finish
• Varnish Finish

Matte Finish For Rigid Boxes Packaging

It is the most popular choice for rigid boxes packaging due to its sophisticated appearance. However, matte boxes are preferred by brands that want to position themselves as premium products. 

Soft-Touch Finish For Rigid Boxes Packaging

This type of finish provides a delicate, soft feel without adding any shine or glossiness. As a result, customers who prefer a soft, tactile experience without compromising on appearance often appreciate it.

Gloss Finish For Rigid Boxes Packaging

Remember that the key objective of custom rigid boxes is to make an impression and attract attention. A glossy finish helps you achieve this by adding shine and brilliance to your packaging solution. 

Varnish Finish For Rigid Boxes Packaging

Varnish finish is perfect for rigid boxes that will be displayed outdoors. It enhances visibility and prevents them from getting damaged by weather elements such as rain.

To Sum It All Up

When used in conjunction with customisation options, Rigid boxes packaging can yield great benefits for your brand. However, it is important to understand that most of those benefits can only be achieved when you procure the services of a professional packaging company such as Packaging Bee. 

Packaging Bee relies on the latest techniques and its years of expertise to cater to your packaging needs. So feel free to connect with us today and place your order!