Difference Between Custom And Personalised Cardboard Boxes

“I customised my cardboard boxes, but why won’t they help me attract potential customers, increase my brand outreach, and lead to an overall increase in sales?”

If that is a question plaguing your thoughts and haunting you in nightmares, you’ve come to the right place. 

Personalised cardboard boxes are much more than simple customisation options stuck haphazardly to the cardboard boxes. 

Personalisation has a much deeper appeal than many brands think, and if used correctly, it can do wonders for businesses. 

In this blog, we will look at all the differences between customised and personalised cardboard boxes. 

Furthermore, we will look at various ways you can create personalised cardboard packaging boxes. 

Let’s begin. 

What Are Cardboard Boxes?

Cardboard is a wonderfully versatile packaging material that is made using paper pulp. It is light in weight, which makes it an ideal option for packaging and shipping fragile items. 

Cardboard boxes are also eco-friendly and can be easily recycled. 

This means that they are a sustainable option for businesses that want to reduce their carbon footprint. 

What Are Custom Cardboard Boxes?

Custom cardboard boxes are simply cardboard boxes that have been customised to meet the specific requirements of a business. 

For instance, a business might require certain dimensions for its cardboard box packaging. 

In such a case, the business would approach a cardboard box manufacturer and place an order for custom cardboard boxes. 

However, that does not mean that size is the only aspect that can be customised. 

In fact, businesses can also choose to customise the design, print, and material of the cardboard boxes. 

Thus, we can say that changing the size, design, print, and material of the cardboard boxes is what constitutes customisation. 

What Are Personalised Cardboard Boxes?

Personalised cardboard boxes are slightly different from custom cardboard boxes. 

Yes, they can be customised to meet the specific requirements of a business, but that is not their only purpose. 

The key term is ‘personalisation.’ Stemming from personal – this term means to make something more intimate and individualised. 

Thus, when we talk about retail boxes, we are referring to cardboard boxes that have been designed to create an emotional connection with the customers. 

Let’s take the example of a journal. A custom journal will be one that has been designed to meet the specific requirements of a business. 

It will have the name of the business, the logo, and the contact details printed on it. 

Now, let’s say that you want to gift this journal to your best friend. 

In such a case, you will personalise the journal by adding a heartfelt message for your friend. 

This is what personalisation does. It adds a personal touch to an otherwise generic gift. 

Similarly, businesses can use customised cardboard boxes to create an emotional connection with their customers. 

They can do this by adding a personal touch to the design of the cardboard box. 

For instance, they can add the name of the customer, the customer’s initials, or a special message for the customer. Personalised cardboard boxes are often used as promotional gifts and giveaways. 

This is because they help businesses to create a strong brand identity and increase brand awareness. Furthermore, double-wall cardboard boxes also help businesses to build a loyal customer base. 

This is because customers feel appreciated and valued when they receive a personalised gift from a business. 

As a result, they are more likely to do business with the company again in the future. 

To summarise, we can say that all personalisation falls under the umbrella of customisation, yet not all customisation leads to personalisation. 

Now that we have a clear understanding of custom and personalised cardboard boxes; let’s take a look at various ways businesses can get personalised boxes made using cardboard packaging material. 

How To Design Personalised Cardboard Boxes?

There are various ways in which businesses can design personalised cardboard boxes. 

Some of the most popular methods are discussed below. 

One of the simplest and most effective ways to design custom cardboard boxes is by using the services of a professional graphic designer. 

A graphic designer will be able to understand your business requirements and design a cardboard box that perfectly reflects your brand identity. 

If you want to add a personal touch to the design of the cardboard box, you can also ask the graphic designer to add a personal message for your customers. 

Furthermore, they can help guide you to use embossing, debossing, and foiling techniques to make your cardboard box more eye-catching and appealing. 

Another popular method for designing personalised cardboard boxes is by using online templates. 

There are various websites that offer free and paid online templates that can be used to design personalised cardboard boxes. 

All you need to do is select a template that meets your business requirements and then enter the required details to personalise the template. 

Many personalised cardboard boxes UK manufacturers offer in-house designers that can help businesses with the design of their cardboard boxes. 

If you want to save time and money, you can ask the manufacturer to design the cardboard box for you. 

However, it is important to ensure that the manufacturer has a team of experienced and talented designers who can understand your business requirements and design a cardboard box that perfectly reflects your brand identity. 

Things To Consider When Designing Personalised Cardboard Boxes

When designing customised cardboard boxes, it is essential to keep the following things in mind. 

• The first thing to consider is the type of business you are running. 

This is because the design of the cardboard box will need to be in line with the products or services you offer. 

For instance, if you are running a jewellery business, you will need to design a cardboard box that is sleek and elegant. 

On the other hand, if you are running a toy business, you will need to design a cardboard box that is colourful and fun. 

• Another vital thing to consider is your target audience. 

This is because the design of the cardboard box needs to appeal to your target audience. 

For instance, if you are targeting young children, you will need to design a cardboard box that is colourful and fun. 

On the other hand, if you are targeting adults, you will need to design a cardboard box that is sleek and elegant. 

• The third thing to consider is the budget you have for the project. 

This is because the design of the cardboard box needs to be within your budget. 

If you are working with a limited budget, you can ask the manufacturer to use simple techniques like embossing and debossing to personalise the cardboard box. 

If you have a bigger budget, you can ask the manufacturer to use more sophisticated techniques like foiling and printing to personalise the cardboard box. 

• The fourth thing to consider is the turnaround time. 

This is because you need to ensure that the manufacturer can deliver the personalised cardboard boxes within the required time frame. 

• The fifth and final thing to consider is the shipping and handling charges. 

This is because you need to ensure that the shipping and handling charges are included in the price of the personalised cardboard boxes. 

Make sure to ask the personalised cardboard boxes UK manufacturer about the shipping and handling charges before placing your order. 

Conclusion

Companies often mistake personalised cardboard boxes and customised cardboard boxes as one and the same thing. 

However, there is a big difference between custom and personalised cardboard boxes. 

Custom cardboard boxes are designed according to the specific requirements of the customer, while personalised cardboard boxes are designed according to the brand identity of the company. 

You can opt for various ways to ensure that your personalised cardboard packaging boxes represent your brand identity in the right way. 

You can either design the cardboard boxes yourself or ask the manufacturer to design the cardboard boxes for you. 

It is important to consider various factors when designing personalised cardboard boxes. These include the type of business, the target audience, the budget, the turnaround time, and the shipping and handling charges. 

Keep these factors in mind when designing personalised cardboard boxes, and you are sure to end up with cardboard boxes that perfectly represent your brand identity.

If you are searching for a personalised cardboard boxes UK manufacturer, look no further than Packaging Bee. Connect with our team today to discuss your requirements.