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By: Harry Lee
There are chances you are not a scientist. Still, did you know that you may utilise science to design your product packaging to drive customer purchase decisions as a decision-maker for the design of your candle packaging boxes?
When customers have a good emotional response to a package, they are more inclined to repurchase it. They will often associate this cheerful rejoinder subconsciously with this product as well.
So, it’s all about how you play with your purchasers’ minds and use consumerism to make your product packaging more impactful. Let’s dive into some ways to use neuromarketing to trigger emotional engagement and influence sensation transference with your candle packaging.
Ways To Capitalise Sensational Devotion
Colours
As we all know, Colours are one of the biggest influences on consumer’s perception of your product or brand. You can use colours strategically in your custom candle boxes wholesale to trigger the subconscious emotional responses of your potential buyers.
Let’s see what each colour means and what vibrant colours can trigger. So, this blog will guide on utilising the marketing strategies to boost sales. What mood should your retail product convey to any wondering consumer?
- Green represents health & wellbeing.
- Red shows love and creativity.
- Yellow bestow energy.
- Purple conveys luxury, power, and royalty.
- Pink represents kindness and femininity.
Shape
Your candle packaging boxes ideas might also affect a customer’s perception of your goods. Manufacturers of candles and fragrances have cleverly used the shape of their bottles to their advantage and profit.
Just take a look at different shapes of products that targeted a masculine market next time to your onto sopping. You might notice a broadness and masculinity in its formation. Likewise, the products manufactured for women will have slight curves and famine features that most manufacturers will make visible through the candle packaging boxes.
No, it isn’t a coincidence, but the psychology of packaging, smartly being used for sensational transference.
However, you can also use sensation transference in a lot of other ways with the help of your candle boxes, using material, texture, font, or anything that could attract consumers to feel your product to evoke emotions.
Build Trust
The use of an easy-to-open clamshell or blister candle packaging supplies wholesale can extort the feeling of security is knowing that the product inside will be fresh and tamper-free.
Moreover, the satisfying feeling is to open a new packaging with an easy teat feature and cheer your buyer’s mood. To get better results at packaging, use them for yourself first. Nothing is more feasible than physical testing and knowing how your buyer is going to handle your product.
Once you know your candle packaging UK is ready to hit the market, launch your candles in the market with confidence there isn’t any flaw in your packaging.
Minimalism always works
When aiming to elicit emotions in a consumer through candle gift box design, it’s essential to keep the message simple. Use a high-quality photograph of the oil on the container if you’re packaging a specific sort of oil. When it comes to purchasing decisions, consumers will seek visual clues. Therefore it’s critical to be explicit about what’s inside the package.
When choosing a description that fits your goods, don’t forget to think about your rivals. To make your candle packaging boxes stand out from the rest of your competitors, use the simplest designs. If you are using a simple design, it will get more attention as compared to a design that is a bit hard to understand.
Give them a Look Inside.
Using an image isn’t always the most unusual approach to make your product stand out in the store or online. Not surprisingly, online stores are notorious for showing something and delivering another. However, you can build trust within your customers by delivering the same product as your packaging says. Showing the contents of the box is the best method to provide a powerful visual.
Although using a viewing glass on a box isn’t new or noteworthy, displaying the actual goods inside the package is a beautiful method to evoke emotional responses of confidence and assurance that customers will get exactly what they want.
If you are using candle box packaging, window cuts can help you attain such a factor of giving them a look inside. Though the use of plastic packaging isn’t appreciated that much, you can also use them to show your product or contents inside with transparent plastic bags.
Showcase Your Story
With or without words, your packaging may convey a story about your company or your product that will entice customers to buy it, so make the most of the space you have. Use a quotation that reflects your selling goods or your company’s vision if you just have a few words to spare.
If you have room, utilise it to tell the story or explain why your product is in the customer’s hands. Be succinct while yet being detailed. You may claim your candles include essential oils, or you can say they contain the finest, rose-ripened oils hand-picked from the heart of France’s hills.
Therefore, be sure to stay honest, though. If those rises aren’t from France, don’t use that in your marketing candles.
Closing Lines
People, for quite a long time, has been unable to understand the true power of packaging. Through understanding the human brain and how it works has improved, people now know how they can use packaging to evoke different emotions.
In this blog, we have only discussed a few points that significantly impact how our mind perceives a product and how you can manipulate or use it to make your product more engaging and appealing.
Though the principal factor that will affect the overall look of your packaging will be the shape of your box and the use of colours on it. Other factors like trust, minimalist, novelty, and story come a bit later. So, create packaging that doesn’t require sales associates to describe the contents inside your packaging box.
