13
By: Harry Lee
When looking for the cheapest flyer printing online, you are looking to remain cost-effective. However, that does not mean you should sacrifice quality.
Flyer printing has evolved into an art form, and not every printer is qualified to print flyers. A good printer will understand the requirements of every flyer design project and offer you to use spot colours or four-colour process printing.
Like with any service, there are inevitable cut corners that can be taken to reduce the cost of your job; however, these changes may significantly affect how professional your printed flyer looks.
Selecting The Right Printer For The Job
When searching for the ‘cheapest flyer printing online’ or ‘cheapest flyer printing UK’, it will be helpful to be mindful of scams and low-quality printers.
Here are some red flags you should avoid when selecting a ‘cheap flyer printing service.’
Low-Quality Paper
Most printers will offer a range of high-quality paper ideal for the job at hand. Still, some less scrupulous printers will use low-quality paper on your flyer printing project.
To reduce costs, they may use lower grade papers such as wood or newsprint to print flyers which can discolour easily and fade over time. That will make your flyer look unprofessional and cheap.
Spot Colours Vs. CMYK
Spot colours refer to unique inks such as Pantone, metallic or fluorescents used when creating a customised flyer.
That enables the printer to design unique flyers with specific spot colours for each element within your design; it is a useful tool to have at your disposal.
On the other hand, a four-colour process is used when printing CMYK. The CMYK print method is a group of inks mixed to create various colours for a four-colour flyer printing project.
This customisation lets printers offer special deals as they can print flyers cheaper with fewer colours using CMYK printing processes.
While these two methods may be similar, they are very different, and the right option depends on your design project.
Pantone Matching System (PMS)
The PMS refers to a group of inks matched together to create ‘spot colour’ prints.
This standardised group of inks is used in most print jobs in CAD software to ensure consistency in colour reproduction.
The system allows printers to offer more options for your flyers using spot colours. So if you are looking for unique-looking flyers, this is your best option.
However, printing flyers using the CMYK printing method is cheaper as there are fewer customised colours on each design.
Paper Finish Quality
The majority of flyer printing companies will choose gloss and matt finished paper.
Generally, for more professional flyers, go with matte as it imitates the look of handmade paper and is usually found on premium flyers.
However, if you are looking for bright-coloured flyers that stand out, go with a shiny finish. It allows the ink to absorb into the paper and set fast on a brilliant colour scheme.
Offset Vs. Digital Printing
Most printers claim they use offset printing; however, the truth is far from that. They quote the offset printing price while the printing is done using digital printing machines.
For comparison, offset printing is almost four times more expensive than digital printing; therefore, you will not be getting your money’s worth on a cheap or budget flyer printing service.
Customer Reviews
A bad printer will hide their customer complaints behind a rock-bottom price.
They will have poor feedback, which is usually the first sign of low-quality printing services.
To determine if they are reputable, see what previous clients have said about their flyers on Google Reviews, Facebook or even contact them directly yourself to ask questions before placing your order.
Timely Delivery
A good flyer printer in the UK will offer a range of delivery options to get your flyers printed on time. Some will even offer same day, next day or weekend delivery on certain printing orders if you hurry to get your flyer printed.
The number of print runs they have done will also factor into their ability to ensure timely deliveries for each order.
Furthermore, they won’t be afraid to communicate any lack of stock of materials or any other setbacks, so you are not left in the dark when it comes to your order.
Lack Of Customer Service And Communication
Dubious flyer printers may not have phone numbers or provide only a generic email address. However, they offer online chat support to clients, which can be extremely useful for any clarifications you may have about their services.
Suppose the company doesn’t communicate with you after being given your money. In that case, it is time to move on, as there are plenty of honest flyer printing companies out there.
Finally, suppose the printer doesn’t communicate with you at all or takes too long to reply back to your emails or messages. In that case, you should be concerned about their quality of service.
That is especially the case for flyer printing agencies that usually act as an agent for other printing services providers (such as Oubly or Printful) and don’t produce the flyers themselves.
The more transparent they are about their business, the better it is for you as a client.
Price Of Printing Materials
When it comes to choosing between the cheapest flyer printing online services and expensive ones, one question usually springs to mind: How much am I paying for the flyer printing materials?
Most companies will quote you an online price, which can be misleading if they don’t tell you about hidden charges such as setup fees or shipping rates.
So before placing your order, do some research to find out their full printing costs so that you are not caught off guard when it comes to paying for other additional printing services.
Conclusion
This blog has covered some of the common pitfalls to avoid when searching for a quality flyer printing agency. But what you should remember is that a good printer will usually stand out from the crowd with their attention to detail and customer service, which sets them apart from cheaper competitors.
Remember, your flyers will only be as good as the quality of the print on them; therefore, it makes sense to choose a reputable company (Packaging Bee) with good feedback over an unknown flyer printing agency offering a low price.
