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By: Harry Lee
The sweet treat is necessary to celebrate good days, events, happiness, and it is the best medicine to end anxiety. For this reason, eating something sweet is the priority of people whenever they face a hard situation. Moreover, you must have noticed that people eat and bring sweets on happy days as it is a gesture to congratulate someone. For this reason, the confectionery business is vast, and it will never face a downfall.
Furthermore, among many other desserts like cupcakes, cookies and other products, macarons are the most in-demand and cherished by everyone. So, the uncontrollable desire of eating macarons demands confectioners to represent macarons in a mouthwatering way to appeal to customers. The reason is that with so many options in the market, grabbing customer’s attention is the toughest task.
So, macaron boxes can do magic to your business. It plays a crucial role in appealing to people and creating a good business relationship with customers.
What Are Macarons?
Macarons are a sandwich of meringue cookies joined together. The sweetness and the colourful look of the macarons are what makes them different and popular. Moreover, the sandwich has a filling of different flavours, butter, jams, or ganache. So, now you can imagine why macarons are the most favourite dessert for everyone. In fact, thanks to its appearance, it is a nice replacement for a wedding cake.
Furthermore, the ingredients used in macarons are different from all other desserts. It uses a mixture of almond flour and egg white. Keep in mind that it does not contain egg yolk, which makes it different from cakes and cupcakes. Another thing that makes these macarons stand different is that they are hard from inside like a shell but are soft and delicious from inside. Once you put it inside your mouth, it just melts away and makes you taste all the flavours inside.
Origin Of Macarons:
Macarons are an Italian dessert, but they first originated in France in the 16th century. The reason is that the French queen Catherine De Medici brought this dessert to France by hiring an Italian cook. So, an Italian cook made them, but the origin is from France.
Apart from that, it was a small sweet cookie in the start which had a hard outer shell and was soft from inside. After that, in 1862, chef Pierre Herme introduced different flavours of macarons which we enjoy today.
Do Not Mix Macarons With Macaroons:
Some people make mistakes by mixing macarons with macaroons. However, Daniel Jurafsky said that macarons and macaroons might share the same origin, but they are different in many ways. In fact, the ingredients are the same, like sugar, vanilla extract, egg white, and salt. Another common thing is that they both are gluten-free.
However, one thing that makes them different is that macarons are made of almond flour, and macaroons contain shredded coconut.
Want To Start a Home Baking Business For Macarons? Here Is How Much You Should Charge:
With the increased demand for macarons, it is a big chance for home bakers to start earning big. However, most of the home bakers do not know what they should charge? Additionally, bakeries and restaurants buy ingredients in bulk, so they do not have to bear the high cost. However, home bakers at the start do not need ingredients in bulk, so it is important to decide a figure which suits them the best and does not feel like a bomb to people.
Additionally, macarons are more expensive than other desserts because the ingredients in their manufacturing are expensive. Almond flour has a higher cost than regular flour, and egg whites increase the cost as well. The flavours inside them have a separate cost.
So, decide the cost which suits you the best and provide a profit margin as well. The price of a single macaron reaches $3 (+) depending on the standard and location of the bakery. So, analyse the cost you spend and then decide the cost you offer for each macaron.
Macaron Packaging Matters a Lot:
The flavour, looks, and taste of macarons are not enough. You have to do something different to highlight them and appeal to customers for placing an order. So, macaron boxes are the best way to highlight your delicious macarons with grace which will definitely appeal to customers.
Additionally, the macarons are the same in looks. It is the way you display them which makes them different and appealing. So, always invest in the packaging because it tells everything about your company and its standard in the confectionery market.
Make The Macaron Boxes UK Durable to Keep Them Fresh:
As macarons are soft and chewable from the inside, brands need to get the packaging that keeps its softness in place from the inside. So, the packaging material matters a lot here. Furthermore, people who love macarons do not like to share them with others. They prefer to store the remaining to eat later. So, the packaging must be strong enough to restore these macarons properly. Here are some packaging materials that are durable and affordable, and you do not have to invest a lot in the packaging.
Cardboard, cardstock, kraft, and corrugated boxes are the ideal options. In fact, if you want the toughest packaging, a box with corrugated flutes is the best option.
Get Bright Macaron Packaging UK For Colourful Macarons:
People use macaroons as a gift as well. Moreover, people prefer them for different occasions over other sweets as well. For this reason, the packaging has some grace and decency as that is what customers want in the packaging.
So, use different colour combinations to reflect the vibrant colours of the macaron from boxes. Apart from that, you can use different embellishments to design the macaron boxes packaging UK amazingly. Foiling is the best for special occasions like weddings. Additionally, adding windows is the best option as showcasing macarons is always the best option to grab customer’s attention.
Get Yours Now:
So, go for an experienced packaging company and order macaron boxes now to stand out in the market, make regular customers and enjoy a successful confectionery business against rivals.
