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By: Harry Lee
What do you think about when you read ‘best monthly subscription beauty boxes in 2023?’ Do you think about packaging solutions that not only protect the beauty products but also showcase the exciting creative energy of a brand, or does your mind go towards more affordable and functional packaging that doesn’t skimp on style?
We’ve all been there, haven’t we? You find a new beauty brand that you’re eager to try out, but the packaging is so lacklustre that it doesn’t inspire you to want to use the products. Maybe it’s too boring, too busy, or just not well-made. Whatever the case may be, great packaging can be a powerful marketing tool for any brand, and that’s especially true in the beauty industry.
Things To Consider For The Best Beauty Packaging
There are plenty of factors to consider when it comes to great packaging, but for monthly subscription beauty boxes, we think there are three key elements: creativity, functionality, and affordability.
Creativity:
The best monthly subscription beauty boxes in 2023 will be not only eye-catching but also reflective of the brand’s identity. The box should be an extension of the brand and not just a generic container for the products.
And that’s not all. The packaging should also be creative and unique enough to stand out from the rest. After all, with so many beauty brands out there, you want your box to be the one that stands out on the shelves.
That said, the level of creativity will vary from brand to brand. Some brands may opt for a more subdued and elegant look, while others may go for something more fun and out-of-the-box. It all depends on the brand’s identity and what type of packaging will best reflect that.
For example, Apple has always been known for its clean and minimalistic design aesthetic. So, it’s no surprise that their packaging is also very sleek and simple. On the other hand, a brand like Fenty Beauty by Rihanna is all about being bold and unapologetic. So, their packaging is also very loud and in-your-face. It all just depends on the brand and what type of packaging will best suit their identity.
Functionality:
The packaging should be easy to open and close, and it should protect the products inside from damage. It should also be easy to store and transport.
And remember, the packaging should be designed with the customer in mind. That means it should be easy to use and understand. The last thing you want is for your customers to be frustrated with the packaging and never use the products inside.
One of the best ways to ensure that your packaging is functional is to use eco-friendly materials. This way, you can be sure that your packaging is not only good for the environment but also for the products inside.
Affordability:
The packaging should be affordable to produce and easy to recycle.
Examples Of Subscription Beauty Boxes
Now that we’ve gone over what to look for in the best monthly subscription beauty boxes let’s take a look at some of the best examples out there.
1. Sephora Play! By Sephora
This box is all about discovery. Sephora Play! is a monthly subscription box that comes with five deluxe samples, a play date card to redeem in-store and a collectable makeup bag. The packaging is clean and sleek, and the box itself is made of recycled materials.
2. Birchbox
Birchbox is one of the OG monthly subscription beauty boxes. Each month, subscribers will receive five personalised samples, plus a bonus item, all packed in a cute little box. The packaging is minimalistic, and the box is made of recycled paper.
3. Ipsy Glam Bag
Ipsy’s Glam Bag is a monthly subscription service that sends out five beauty products tailored to your specific preferences. The packaging is colourful and fun, and the box itself is made of recycled materials.
4. Glossybox
Glossybox is a monthly subscription service that delivers five luxury beauty products to your door. The packaging is sleek and luxurious, and the box itself is made of recycled materials.
5. Boxycharm
Boxycharm is a monthly subscription service that sends out five full-sized beauty products. The packaging is clean and simple, and the box itself is made of recycled materials.
So there you have it! These are just a few examples of the best monthly subscription beauty boxes out there.
How To Customise Your Cosmetic Packaging
Now that you have seen some examples of subscription beauty boxes let’s see the various options available to you for customising your cosmetic packaging as a whole. Of course, you can use these tips and tricks specifically for subscription beauty boxes or even make the best makeup subscription boxes in the market.
The Size And Shape
First, let’s talk about customising the size and shape of your cosmetic boxes. It is no secret that the most popular shape for subscription boxes is the rectangle. However, that does not mean that you are limited to that shape. You can get creative and use any shape or size that you want. Just keep in mind that the size and shape of your box will affect the cost of production and shipping.
Another thing to consider is how many products you want to include in each box. The number of products will also affect the cost of production and shipping.
The Materials
Next, let’s talk about the materials. You have a few options when it comes to the materials used for your cosmetic packaging. The most common option is corrugated cardboard. That is because this material is strong, durable and easy to print on. Plus, it is also relatively affordable.
Another option is rigid paperboard. This material is made using various layers of paper that are glued together. It is a bit more expensive than corrugated cardboard, but it is also stronger and more durable.
You also have the option to use Kraft paper and cardstock packaging material. Kraft paper offers an eco-friendly option that can help your brand appeal to the most stringently environmentally conscious customers. Furthermore, cardstock is perfect if you want to make lightweight yet beautiful packaging.
That said, both these options are not ideal for making subscription beauty boxes that need to be shipped over long distances.
Custom Printing
Imagine you want to make the best makeup subscription boxes. How would you want them to look? The answer to that question will determine the printing process you will use.
For example, if you want your boxes to be colourful and vibrant, you will need to use full-colour printing. This process uses CMYK inks to print your design on the box.
If you want a more subtle look, you can use spot colours. This printing process uses one or two colours to print your design.
That can be achieved using the PMS colour model. This model works by using a limited number of inks to produce your design.
There are also specialised printing techniques that you can use to make your cosmetic packaging more eye-catching. However, before we dive into that, we must learn about digital and offset printing techniques.
Digital Printing
These methods are commonly used in the packaging industry to print designs on corrugated cardboard and paperboard.
Digital printing is a more recent printing technology that uses inkjet or laser printers to print your design on the box.
This printing technology is perfect for small businesses that have a limited budget and need to print a low quantity of boxes. The turnaround time for digital printing is also quite fast.
However, the downside of digital printing is that it is not suitable for large orders. That is because the cost of production goes up exponentially when you print in large quantities.
Another downside of digital printing is that it does not work well with certain materials, such as Kraft paper.
Offset Printing
On the other hand, offset printing is a traditional printing technology that uses plate lithography to print your design on the box.
This printing technology is perfect for businesses that have a large budget and need to print in large quantities. The turnaround time for offset printing is also quite fast if the plates are already made. If not, the turnaround time can be long.
However, the downside of offset printing is that it requires a lot of setup time. That is because each colour needs to be printed separately using a different lithographic plate.
The other downside of this printing technology is that it is not suitable for small orders. That is because the cost of production goes up exponentially when you print in large quantities.
Now that we have covered the basics of custom printing let’s talk about some of the specialised printing techniques that you can use to make your cosmetic packaging more eye-catching.
Foil Stamping
Foil stamping is a printing technique that uses heat and pressure to apply thin sheets of metal foil to the surface of the box.
This printing technique is perfect for businesses that want to add a touch of luxury to their cosmetic packaging. The most common metals used in foil stamping are gold and silver.
However, you can also use other metals, such as copper and bronze. You can also use coloured foils, such as red, blue, and green.
The downside of foil stamping is that it is a bit more expensive than other printing techniques. That is because you need to buy the metal foil in addition to the printing plates.
Foil stamping is also a bit more time-consuming than other printing techniques. That is because you need to heat up the metal foil before you can apply it to the surface of the box.
Embossing
Embossing is a printing technique that uses pressure to create raised or recessed designs on the surface of the box.
This printing technique is perfect for businesses that want to add a touch of luxury to their cosmetic boxes. The most common metals used in embossing are gold and silver.
However, you can also use other metals, such as copper and bronze. You can also use coloured foils, such as red, blue, and green.
The downside of embossing is that it is a bit more expensive than other printing techniques. That is because you need to buy the metal foil in addition to the printing plates.
Embossing is also a bit more time-consuming than other printing techniques. That is because you need to heat up the metal foil before you can apply it to the surface of the box.
Order Your Subscription Beauty Boxes With Packaging Bee
If you want the best monthly subscription beauty boxes in 2023, look no further than Packaging Bee. Our packaging experts are well versed in all the latest printing techniques and can help you choose the right one for your business.
We also offer a wide range of materials, such as Kraft paper, recycled paper, and biodegradable plastic. We also offer a wide range of finishes, such as gloss, matte, and UV coating.
So, what are you waiting for? Contact us today, and we’ll help you design the perfect monthly subscription beauty boxes for your business.
