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By: chrisjordan
Macaron favour boxes can be made in a cinch and can be decorated in an infinite number of ways. They can be the tool that propels your brand to new heights.
If you are searching google for ‘macaron boxes wholesale UK‘, you’re at the right place. Packaging Bee is the leading wholesale supplier of boxes, bags and many other packaging materials. You can expect quality products at highly affordable prices.
However, more on that later. First, let’s discuss designing macaron boxes that can be the perfect companion to your tasty treats.
Designing custom food packaging is all about working in synergy with your target audience. If you are designing boxes for children’s products, they will be different from the ones you make for food items.
Macaron favour boxes are usually designed depending on the occasion. For instance, if you’re targeting wedding events, the boxes will differ from favour boxes for birthday parties.
Your macaron gift box should have the following elements:
- Big Picture
- Branding Strategy
- Flavour Profile (Macarons are usually flavoured)
- Graphic Design (Optional)
- The Right Trim Colour
- A Box Dimension That Makes Sense
- Finishing Coats
- A Well-Placed Message
- A Conversation Starter
Let’s go over all these factors one by one. I’ll also include a ‘pro tip’ that can help you cater to these elements.
Let’s begin.
Tip 1: Big Picture
Macarons are usually colourful and dainty. They come in a variety of flavours, but they stand out because of their intricately detailed designs. You can embellish your macaron boxes with flowers, patterns, abstract art or whatever else you wish to show off. Your design will be limited only by your imagination.
Pro Tip: Try not to go overboard with your design. You have just one shot at making a first impression, so make sure it’s stunning yet simple enough for the customer to absorb immediately.
Tip 2: Branding Strategy
Your macarons are bound to taste good because they are made with love and attention to detail. However, branding is also important. Make sure you choose a logo and font that complement each other and create a powerful presence
Pro Tip: Identify your brand elements such as the colour scheme, type of font, and any other tools that can work in synergy to strengthen the overall image they convey.
Tip 3: Flavour Profile
Macarons are usually flavoured. That is an important aspect to consider because you will need a box design that not only suits the theme of your event but can also house specific flavours. Some flavours are strong enough that they have to be boxed separately. If your macarons require packaging that can hold several flavours, then plan and design your box so it can house a variety of macarons without ruining the overall look.
Pro Tip: Remember to consider that multiple flavours will take up more space, so you have to plan accordingly.
Tip 4: Graphic Design
Suppose graphic design is something you’re good at. In that case, this step becomes much easier because you can incorporate everything into one design. However, if you’re not sure about your design skills, this might be the most challenging part of your project. The good news is that graphic designers are usually willing to work with customers on a per-project basis for affordable rates.
Pro Tip: If you need help with graphic design for macaron boxes, don’t be afraid to ask. There are many freelancers and other design resources that you can tap into, so don’t let the challenge of graphic design prevent you from getting started. We offer in-house designers, too (wink-wink).
Tip 5: The Right Trim Colour
Macaron boxes should have a colour scheme that works in harmony with your branding strategy and flavour profile. The right choice depends entirely on the message you want to convey.
Pro Tip: You should try and be as creative as possible when choosing a trim colour because it can create a lasting impression that sticks with your customers for years. Also, make sure it’s complementary to your other design elements, such as fonts and graphics.
Tip 6: A Box Dimension That Makes Sense
When designing the macaron favour boxes, we recommend that you opt for a size that is big enough to house at least 15 macarons. Remember, macarons are small, so if you choose a dimension too large, it will look out of place with the rest of your design.
Pro Tip: Stick to keeping your macaron box design simple. That means your dimensions should be proportional to the overall look of your design.
Tip 7: Finishing Coats
We suggest using a gloss or a matte finish to accentuate your design. You can even combine the two finishes to create a unique look. However, you can use other finishing coats, such as varnish or soft-touch.
Pro Tip: Think about what the design of your macaron boxes will look like with a finish that’s different from gloss or matte, and choose an option that complements your overall design.
Tip 8: A Well-Placed Message
A well-placed message is a critical component of any design. Make sure that your message, either on the lid or box base, isn’t too big or overpowering. It should be simple and within the boundaries of what you initially set out to achieve with your macaron box designs.
Pro Tip: Remember that it’s best to keep the message simple to not interfere with your overall design.
Tip 9: A Conversation Starter
The best designs are ones that prompt customers to engage in conversation. What’s the point of macaron favour boxes if they don’t generate any buzz? Ask yourself how your final design will benefit your customers and achieve the ultimate goal you set out to achieve at the beginning of this project.
Pro Tip: It all boils down to what theme or message you want to convey with your macaron favour boxes. Keep the design simple, so it’s easy for people to identify and interpret it.
Conclusion
This blog has introduced 9 simple steps to follow when designing your macaron favour boxes. These tips will help you work through the various challenges, so you’ll be able to come up with an exceptional final design that wows everyone who sees it.
Suppose you’d like to create custom macaron favour boxes that can be used as unique wedding favour boxes, holiday gift packaging, and on other occasions. In that case, you can contact Packaging Bee for the best packaging solutions.
